TILLICUM CENTRE

As the Marketing Manager for Tillicum Centre, it was my responsibility to develop and execute marketing programs and events to promote the shopping centre. Events often coincided with seasonal holidays, but during slower times in the year, when we'd need a boost in foot traffic, I'd facilitate events such as a meet-and-greet with children's favourite Peppa Pig. Tillicum Centre boasts a Young Aspirationals and Starter Families demographic, and the events were designed to reflect that audience. This sampling includes various events, and they're associated creative, created in-house by me, with the use of Adobe InDesign and Adobe Illustrator. These campaigns were published on various social media platforms, as well as local papers, and posters displayed throughout the shopping centre.