Tillicum Centre
Led the development and execution of integrated marketing campaigns and in-centre events to drive foot traffic, engagement, and tenant visibility. Conceptualized and designed all campaign assets across print, digital, and paid media—including social, radio, and in-mall placements—ensuring consistent and high-impact visual storytelling across all touchpoints.
Owned the end-to-end campaign lifecycle, from strategy and creative direction to media planning and live event execution, aligning promotional messaging with seasonal priorities and audience behavior. Leveraged performance insights and customer engagement trends to refine campaign positioning, optimize reach, and deliver measurable increases in traffic and participation.
